H.R. 9439

119 HR 9439 IH: Voluntary Consumer AI Disclosure Pilot Act
 U.S. House of Representatives
 2026-06-24
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 EN
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 I  119th CONGRESS  2d Session  H. R. 9439  IN THE HOUSE OF REPRESENTATIVES   June 24, 2026   Ms. Lofgren  introduced the following bill; which was referred to the  Committee on Science, Space, and Technology    A BILL
To amend the National Institute of Standards and Technology Act to direct the Director of the National Institute of Standards and Technology to establish a pilot program and develop voluntary disclosure standards relating to the use of artificial intelligence systems by private sector entities, and for other purposes.
1.
Short title
This Act may be cited as the   Voluntary Consumer AI Disclosure Pilot Act  .
2.
Pilot program
Section 22A of the National Institute of Standards and Technology Act ( 15 U.S.C. 278h–1 ) is amended—
(1)
by redesignating subsections (c) through (h) as subsections (d) through (i), respectively;
(2)
by inserting after subsection (b) the following new subsection:
(c)
Pilot program; consumer disclosure for real-Time interaction
(1)
In general
Not later than 1 year after the date of the enactment of this subsection, the Director shall carry out the following:
(A)
Establish a pilot program—
(i)
to evaluate voluntary approaches for provenance and disclosures of content produced or manipulated by artificial intelligence, including how a private sector entity may disclose to a user of a product or service of such entity—
(I)
any content generated by an artificial intelligence system with which such user may engage; and
(II)
instances of any direct, real-time interaction by such user with such system; and
(ii)
that is informed by consumer product labeling programs in existence as of such date of establishment.
(B)
Based on such pilot program, support the development of guidelines, best practices, and voluntary standards for the disclosure of content produced or manipulated by artificial intelligence described in subparagraph (A).
(C)
Not later than 180 days after completing the pilot program under subparagraph (A), submit to the Committee on Science, Space, and Technology, and the Committee on Energy and Commerce of the House of Representatives and the Committee on Commerce, Science, and Transportation of the Senate a report on the outcomes of the pilot program, including—
(i)
findings regarding the feasibility, usefulness, and limitations of the disclosure and content provenance approaches evaluated through the pilot program; and
(ii)
recommendations, if any, for further congressional or administrative action.
(2)
Consultation
In carrying out paragraph (1), the Director shall carry out the following:
(A)
Consult with the heads of appropriate Federal departments and agencies.
(B)
Seek to consult with the following:
(i)
Appropriate private sector entities of different sizes.
(ii)
Civil society.
(iii)
Academia.
 ; and
(3)
by adding at the end the following new subsection:
(j)
Definitions
In this section:
(1)
Artificial intelligence
The term  artificial intelligence  has the meaning given the term in section 5002 of the National Artificial Intelligence Initiative Act of 2020 ( 15 U.S.C. 9401 ).
(2)
Artificial intelligence system
The term  artificial intelligence system  means a data system, software, hardware, application, tool, service, or utility that operates in whole or in part using artificial intelligence.
(3)
Content provenance
The term  content provenance  means the chronology of the origin and history associated with digital content.
 .